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  • How much time are we spending on social media?

    Evidence yet again this morning that social media just isn’t going to go away… A report by Nielsen has revealed that the average person spends a total of more than five and a half hours, looking at sites such as Facebook and Twitter….

  • Social Media and Public Relations – Where does it all fit?

    Social media is the number one activity on the Internet. Fact. Social media is an online media that welcomes two-way conversation that’s fast, instant and constantly updated as opposed to traditional media, which delivers content but nothing further…

  • Is social media just a fad?

    During a recent meeting with a prospective client, I was asked whether I thought social media was just a fad. Something that would die out in the next couple of years. I didn’t even hesitate when I answered ‘No way!’ You see, social media…

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